Instead of having to plan out every small detail and predict the future, we have a steering wheel - the build, measure, feedback loop- that allows us to change direction in small increments

Create reasons for people to be happy and go for happy profit

Steven is a thought leader on transformation of customer relationship and the future of marketing. He launched his new book in November 2017: customers the day after tomorrow. During the talk he motivated executives to look at the day after tomorrow and reverse engineer your way back to today. In this process the focus is not on technology but on the customer.